Insights on how to successfully manage a CRO program.

We have come to the last installment of the review series that we have been doing on the Conversion Optimization Course at CXL where we have looked at the various aspects of a conversion optimization program over the last 12 weeks. How to successfully plan and implement the optimization program will be a way to summarize it.

Delivering a successful conversion optimization program involves a whole lot of variables and in this post, we will take a closer look at a few of these aspects and the best practices that have…


The science behind a simple but not-so-easy practice

As part of the series of posts to review the Conversion Rate Optimization course at CXL, we have reached the exciting phase of testing and all that goes with it.

Every marketer worth his salt talks about the need to do testing, or more specifically A/B testing of your marketing ideas. What is often missed or intentionally left out in conversations is the science behind this practice, which on the face of it looks pretty simple and easy. The concepts are simple, but it is not that easy. …


A strategic framework to improve your optimization program.

As part of the series of posts to review the Conversion Rate Optimization course at CXL, this week we look at the heuristic framework for conversion optimization.

If you Google “Heuristics’ ‘, you would find scores of definitions, but the instructor Andre Morys keeps it quite succinct and effective with the below definition.

Heuristics are strategies derived from previous experiences with similar problems.

So we will look at a proven framework that can be adopted to run conversion optimization using heuristics.

Introduction to heuristic evaluation

There are a whole number of methods to evaluate a website…


Web Analytics isn’t just vanity numbers to report. Its value is in identifying conversion opportunities that move the needle for businesses.

As part of the review of the Conversion Rate Optimization course at CXL, this week we look at how we can identify conversion opportunities using Google Analytics.

Though Google Analytics is a goldmine if you are a marketer tasked with identifying conversion optimization opportunities for your website, the majority of the users don’t go beyond the overall metrics on the homepage of Google Analytics (GA). In this post, we will look at the conversion opportunities by analyzing all the…


A handy checklist to audit your Google Analytics implementation

Google Analytics is a dream for any digital marketer or an analyst and a goldmine for businesses to gain valuable insights on their web properties. The caveat here is that it should be set up and used in the right way to be helpful. The reality though is that the overwhelming majority of the Google Analytics implementations are flawed and under-optimized.

This post will look at the steps involved in conducting a detailed audit of the Google Analytics implementation. By the way, this is part of the review series of the…


Round #7 of the review of conversion rate optimization training at CXL and this week, I’m combining the emotional content strategy with the design strategy since they are closely intertwined and aimed at influencing user behavior for conversion.

Emotional Content Strategy

In the first part, Talia Wolf makes a compelling case for keeping emotions at the forefront of any exercise to analyze and optimize web performance.

Emotional Content Strategy is based on the idea of emotionally targeting your audience. …


Principles and tactics in optimizing landing pages

Round #6 of the review of conversion rate optimization training at CXL and this week we look at the principles and tactics involved in optimizing landing pages.

Firstly, what is a landing page, and what is its purpose?

Simply put, a landing page is the first page that a user lands on a site, or more pertinently, it is the page that you direct people from your ads. It works independently of the site and has a clear conversion goal.

Beyond the definition of the landing page, it should be seen in the…


The influence of brain and mind on the buyer and how you can tap into it

Round #5 of the review of conversion rate optimization training at CXL and this week we look at a fascinating topic and it has all to do with the human mind and brain and its influence on buying behavior.

For all the advancements that technology has brought about to humans, the way their brain functions are more or less the same as it has been over thousands of years. What this means is that the principles that influence the human brain and thereby his…


The crucial role of persuasive principles in your product messaging

Hola! We covered the basics of conversion copywriting last week and it is time to take that forward and understand the foundational principles of product messaging and how to apply that on a business website. Just to reiterate, this is part of the review of conversion rate optimization training at CXL.

So here’s what we are covering this week,

  • Look at how we can critically review a page for conversion or do a Copy Teardown
  • Look at how we can craft a conversion focussed sales page
  • Understand how to quantify…

Take your first steps to learn the most critical skill to sell online

Week3 of my training with CXL on Conversion Rate Optimization deals with one of the most critical skills in selling online — Copywriting.

In fact, it is the most critical skill, bar none, to sell anything online. The key thing to understand here is that not copywriting for sales is not the same as just good quality writing. While the latter is meant to inform or entertain the reader, it normally isn’t enough to sell. …

Tanzeem Mohammed

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