The science behind a simple but not-so-easy practice As part of the series of posts to review the Conversion Rate Optimization course at CXL, we have reached the exciting phase of testing and all that goes with it. Every marketer worth his salt talks about the need to do testing…

A strategic framework to improve your optimization program. As part of the series of posts to review the Conversion Rate Optimization course at CXL, this week we look at the heuristic framework for conversion optimization. If you Google “Heuristics’ ‘, you would find scores of definitions, but the instructor Andre…

Web Analytics isn’t just vanity numbers to report. Its value is in identifying conversion opportunities that move the needle for businesses. As part of the review of the Conversion Rate Optimization course at CXL, this week we look at how we can identify conversion opportunities using Google Analytics. Though Google…

A handy checklist to audit your Google Analytics implementation Google Analytics is a dream for any digital marketer or an analyst and a goldmine for businesses to gain valuable insights on their web properties. The caveat here is that it should be set up and used in the right way…

Round #7 of the review of conversion rate optimization training at CXL and this week, I’m combining the emotional content strategy with the design strategy since they are closely intertwined and aimed at influencing user behavior for conversion. Emotional Content Strategy In the first part, Talia Wolf makes a compelling case for keeping…

Principles and tactics in optimizing landing pages Round #6 of the review of conversion rate optimization training at CXL and this week we look at the principles and tactics involved in optimizing landing pages. Firstly, what is a landing page, and what is its purpose? Simply put, a landing page…

The influence of brain and mind on the buyer and how you can tap into it Round #5 of the review of conversion rate optimization training at CXL and this week we look at a fascinating topic and it has all to do with the human mind and brain and…

The crucial role of persuasive principles in your product messaging Hola! We covered the basics of conversion copywriting last week and it is time to take that forward and understand the foundational principles of product messaging and how to apply that on a business website. …

Take your first steps to learn the most critical skill to sell online Week3 of my training with CXL on Conversion Rate Optimization deals with one of the most critical skills in selling online — Copywriting. In fact, it is the most critical skill, bar none, to sell anything online…